Pitt Student Affairs
Strategy
The Student Affairs Marketing and Communications team serves 12 departments. In a typical semester, we complete hundreds of marketing requests. A majority of the requests require social media promotion. I determine the needs of the campaign, craft social media copy, and oversee the implementation of each campaign's posting schedule.
Management
Monitor and maintain Facebook, Twitter, Instagram and Tik Tok by scheduling posts, responding to messages and comments, and tracking performance.
Crisis Communication
A typical distribution plan includes an initial email communication that is shared on Facebook, Twitter, Instagram and on the Student Affairs website. I craft and execute the social media messages and ensure the message is distributed to all platforms.
Celebrate Small: St. Patrick's Day Campaign
Goal: Reach students and encourage them to celebrate small during the St. Patrick's Day holiday.
Description of work: Collaborated with all members of the Marketing and Communications team to develop a strategy, determine graphic needs, and establish a timeline.
Distribution:
- Consistent Facebook, Twitter, and Instagram messaging
- Paid social
- Digital signage across the Pittsburgh campus
- Series of text messages to students
- Shared assets and social media copy with social media partners across the Division of Student Affairs and University Communications
Simply Skin Medical Spa
Strategy and Management
When I began working with Simply Skin Medical Spa, they had a small social media following. Their goals were to grow their number of followers and to increase engagement. I developed a plan to incorporate follower giveaways and a consistent posting schedule.
Additionally, I monitored and maintained the Facebook and Instagram accounts by creating posts, responding to messages and comments, and tracking performance.
Clarion University
Summer Social Media Engagement
Goal: Maintain engagement on Facebook and Twitter throughout the summer
Description of work: Captured photographs around campus, planned social media posts, and wrote copy.
