Marketing Specialist
University of Pittsburgh, Student Affairs
At the University of Pittsburgh, I developed and oversaw the execution of marketing distribution plans, managed all aspects the social media accounts, and executed web development tasks.
Distribution of marketing campaigns included any combination of social media, email marketing, digital signage, text messages, and website content.
Each week, I oversaw the creation and execution of four email campaigns that were sent to about 26,000 students. Other email communications were created as needed.
I managed a team of writing and communications interns by assigning tasks, leading weekly writers’ meetings, and teaching the students about writing, communications, and best practices.
Social Media Strategist & Photographer
Clarion River Brewing Company
At Clarion River Brewing Company, I created and oversaw implementation of social media strategy, consumer profiles, outreach initiatives, and evaluative measures.
I lead photography and videography projects to enhance marketing strategy and brand awareness through the company’s Facebook and Instagram pages.
View a sample of the monthly newsletter I helped implement as a part of the communications strategy.
Social Media Intern
Clarion University of Pennsylvania
I was responsible for daily maintenance, planning, and execution of Clarion University’s social media channels, including Facebook, Instagram, and Twitter.
In addition, I was responsible for preproduction and planning for future video and photo projects to be published across multiple social media channels.
Director of Video and Production Services
Eagle Media Productions
Eagle Media Productions is a student-run media organization that offers TV, radio, and promotions. I was a member of this organization for four years. During my sophomore, junior, and senior years, I was a key member of the executive board.
As the Director of Video and Production Services, I was responsible for 14 student workers. This included scheduling, delegating work, and overseeing the projects they were working on. I served as the main contact for all video production services, including scheduling, preproduction, postproduction, and project management.
Consultant
JVCKENWOOD
I was contracted by JVCKENWOOD to work in their booth at NAB Show 2018 alongside a colleague, representing the 4K line of cameras as end users. We promoted and answered questions from attendees about the GY-HM250, GY-HM180, and the GY-LS300.
Media Planning/Buying Intern
Gatesman digital marketing agency
As the media planning/buying intern, I was responsible for fulfilling media requests, point-of-view requests, and insertion orders. I was in contact with newspaper and magazine vendors daily and used the STRATA media buying system to confirm insertions, costs, and specific information about each order.
In addition, I assisted team members by completing buy recap reports sent to clients, listing the TV and radio spots purchased and all other important information.
The Brandtern Program gave me the opportunity to work with my peers on a team to create an advertising campaign for the program Gatesman offers. I was responsible for media research, audience analysis, and execution planning.