Mug Club Newsletter | Clarion River Brewing Company
content writing & graphic design
The Autumn Leaf Festival brings over 500,000 people to the Clarion area over the course of an entire week. Vendors, crafters, family, and friends travel to Clarion in early October to experience nostalgia and enjoy what Clarion has to offer.
I initiated and developed the concept for a monthly newsletter. I was responsible for planning, designing, writing, and releasing this document to 150 members of the Clarion River Brewing Company Mug Club by using a digital strategy to reach members with multiple channels.
Photography | Freelance
Freelance photography has been a consistent part of my life for about four years. My experience with photography dates back about eight years. I photograph portraits, candid, and product photos.
Social Media Strategy | Clarion University of Pennsylvania
My goal for the duration of my employment with Clarion University was to maintain engagement with followers while creating posts that promoted university standards and professional growth.
I performed an audience analysis to determine the most effective way to connect with the different audiences on Facebook, Instagram and Twitter. I tailored the content on each platform to get the desired results.
Brewing Collaboration Instagram Story | Clarion River Brewing Company
videography & editing
For the second consecutive year, three local craft breweries joined forces to benefit western PA university students.
I was targeting craft beer enthusiasts when I created the video. The video was released on Instagram Stories to increase brand awareness and engagement among those individuals. The story received over 200 views and five replies expressing their support or interest in the video.
Volleyball Support Video | Clarion University of Pennsylvania
videography & editing
This video was created to promote financial gifts for the 2018-19 Clarion University Women’s Volleyball team. It was viewed 216 times on YouTube and generated $3,150 in donations to the team.
“Clarion Normal IPA” Instagram Story | Clarion River Brewing Company
videography & editing
This video was created with the craft beer enthusiasts in mind. It was created to be released on Instagram to increase brand awareness and engagement.
Mug Club Member Tasting Event | Clarion River Brewing Company
event planning
Successfully planned and executed a private event for Mug Club members with attendance of about 40 members. Members were invited to the pub to enjoy free appetizers, exclusive tasting of two new beers, and the chance to win a free 32oz crowler can.
Social Media Strategy | University of Pittsburgh
Based on each project’s needs, I determined the best cross-platform distribution plan using Facebook, Twitter, Instagram, and TikTok to reach the desired audience.
Weekly Student Newsletter | University of Pittsburgh
email marketing
The weekly student newsletter provides students with important information about available resources, upcoming events, and other initiatives. Each week I was responsible for updating information, ensuring accuracy and executing sending based on specific marketing segments.Photography / Freelance